PROTECT

hi·er·o·phant. ˈhī(ə)rəˌfant.

(1) a person, especially a priest in ancient Greece, who interprets sacred mysteries or esoteric principles.

(2) A hierophant is a person who brings religious congregants into the presence of that which is deemed holy. The word comes from Ancient Greece, where it was constructed from the combination of ta hiera, "the holy," and phainein, "to show." 

The Hierophant is generally described as "one who reveals/shows what is sacred or holy." We believe that the honey bee should be revered as such, as the declining population of honey bees and wild pollinators most certainly reveal to us that change is needed in the way things are done in our food system. 

We therefore depicted the honey bee as the Hierophant by adding a kabbalistic tree of life in our logo representation. This tree of life symbol is associated with the Hierophant.